Coconut Bliss is an organic, plant-based ice cream company based in Eugene, Oregon. Founded in 2005, Coconut Bliss unveiled a new, bright, and colorful brand identity that uses incredibly vibrant illustrations by illustrator Olimpia Zagnoli, and pairs them harmoniously with the extrabold weight of Centra No. 1, the company's primary typeface. Together they set the tone for the new brand identity, built around the idea of spreading bliss and joy through their ice cream products.

Client: Coconut Bliss
Designer: Take a Gander
Typeface: Centra No. 1