Record Laser
Record Laser
CRYSTAL CLEAR
Noise Reduction
Record Disc
HIGH FIDELITY
Dolby Surround
Synth pioneers Moog and Buchla introduced modular synthesizers in the 1960s, allowing musicians to create new sounds by patching new circuits and manipulating control voltages. Starting in the 1970s, sequencers and new drum machines enabled repetitive, rhythmic patterns that became foundational in genres like electronic, dance, and brand new experimental music.
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In the 1950s, tape machines truly revolutionized sound manipulation and enabled artists to loop, splice, and layer sounds in ways never before possible, sparking early experimental music. Synth pioneers Moog and Buchla introduced modular synthesizers in the 1960s, allowing musicians to create new sounds by patching new circuits and manipulating control voltages.
In Europe, Krautrock and the electronic pioneers, such as Kraftwerk and Tangerine Dream, explored synthesizers and drum machines, influencing both techno and ambient music. By the 1980s, analog synths started to face competition from digital models like Yamaha’s DX7, yet analog continued to appeal for its warmth and hands-on, and expressive sound.
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Today, analog music machines still retain a cult following, with Eurorack modular synthesizers and reissued classics inspiring musicians seeking the tactile, raw feel of analog sound that they appreciate. Everybody with a major recording contract got a free Oddessy if they’d allow Arp to use their name on a user’s list. There were ARP sounds on major releases.
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They released the Casio CZ series, with Phase Distortion synthesis, a new sound technology. Through out the 1980s and 1990s, Casio continued to produce a range of electronic instruments. These included synthesizers, digital pianos, and sampling keyboards.
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Record represents a balance between an update and a testimony. Not only does it take us back to a time when music was transmitted over cables and collected on shelves, it also brings this aesthetic up to date with contemporary standards of typographic design.