Paula Scher and her team at Pentagram designed the branding for Reflect Us, "a nonpartisan coalition of eight leading women’s political organizations working together to increase the number of women in office and achieve equal representation across the ideological, racial, ethnic and geographic spectrum." As the logotype and primary typeface they utilize Josh Finklea's Centra No.2.

Client: Reflect Us
Designer: Pentagram
Typeface: Centra No.2