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New York Bike Tour & Sharp Sans Display No.1

Pentagram put together a beautiful set of branding elements, materials and advertisements for Bike New York, a not-for-profit organization that promotes cycling as a practical, sustainable, and healthy means of transportation and recreation. Our typeface Sharp Sans Display No.1 is featured throughout the entire brand as the logotype and primary typeface.

Agency: Pentagram
Company: Bike New York


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