GIGANTIC! is a New York-based candy company with a mission to evoke childhood nostalgia of eating chocolate without the sugar rush. This year, they launched their line of vegan and gluten-free chocolate bars nationwide.

The main logo uses a condensed and heavy weight of Sharp Grotesk with an added drop-shadow for dramatic effect. The rest of the packaging and identity system uses various widths and weights from the typeface family, establishing bold typography for a bold mission.

Client: GIGANTIC!
Typeface: Sharp Grotesk