Dagne Dover is a New York-based handbag company, with a mission to ”merge function and fashion, and support the working woman and her command-center handbag by eliminating the hassles of traditional, black-hole bag interiors.”
Founded in 2012, the company recently refreshed their logo with Trois Mille (3000). The typeface originates from Marc Rouault’s project during TypeMedia Master’s program in the Netherlands, and is an exciting, upcoming release to look out for in the Sharp Type library. The new logotype can be seen on digital environments and advertisements, and on out-of-home graphics alongside major cityscapes.
Client: Dagne Dover
Typeface: Trois Mille (3000), due to release early 2020
The default ‘G’ in Trois Mille has an open counter, with a curve that tapers to meet the stem. Marc drew a customized ‘G’ with a crossbar for Dagne Dover’s new logotype, which will also be included as an alternate in the upcoming release of the typeface family.