In 2016 Wall Street Journal launched a magazine publication "The Future of Everything" led by design director April Bell. Following their two year anniversary, they launched a 2-day conference featuring top thinkers, and innovators to speak and offer live demos and exhibits of their work.  

With an Avante Garde Herb Lubalin stylistic set and emotive swash italics, Sharp Sans Display No.1 was an ideal communicator of innovation & sci-fi like tech advancements of which The Future of Everything devotes its content. 

Brand: The Future of Everything
Designer: April Bell
Typeface: Sharp Sans Display No.1
Photo credit: Dow Jones